— OUR MISSION —
ANYONE CAN START. FEW ENDURE.
FORGD isn't jewelry. It's a reminder — worn every day by the ones who refuse to break. Nike said Just Do It. We say: Endure it. Forged in Los Angeles for athletes, founders, fighters, and anyone becoming who they're supposed to be.
Most jewelry is made to be admired in stillness — kept in a box, worn at dinner, taken off before the gym.
FORGD L.A. was built the other way. A premium 316L stainless steel core, 5 layers of real 18K gold, finished with our anti-tarnish coating — engineered for athletes who train hard, sweat heavy, and never want to take it off.
Tested for 2+ years through ocean water, chlorinated pools, sweat, countless showers, and track meets. No tarnish. No fade. No decay. The shine remains infinite.
Every piece is sealed with our signature unbreakable "FORGD" clasp — a signature, a promise, and a reminder of where it was made: Los Angeles.
FORGD TO ENDURE ANYTHING. JUST LIKE YOU.
— THE FOUNDER —
FORGD TO ENDURE.
FORGD TO ENDURE.
FORGD was born through adversity.
I faced rejection, devastating injuries, self-doubt, failure, arrests, heartbreak, and the loss of my mom while helping care for my low-functioning brother with special needs. Every door seemed to close.
Then I made one decision.
I will endure.
That decision changed everything.
FORGD isn’t jewelry.
It’s a reminder that your past doesn’t define you. Your pain doesn’t define you. Every setback, every scar, every rejection, and every loss can forge something stronger.
They didn’t break you. They FORGD you.
FORGD TO ENDURE.
— VINNIE BACHOFNER, FORGD L.A.
Read the full founder letter→