FORGD TO ENDURE — LOS ANGELES

From the Founder

FOUNDER LETTER

Vinnie Bachofner — Founder, FORGD L.A.

Vinnie Bachofner, founder of FORGD L.A.

FORGD didn’t start because I wanted to create another jewelry brand.

It started because of my story.

Like everyone else, I’ve been through moments that tested me. I’ve experienced loss, setbacks, failure, rejection, and seasons where I questioned what was next. There were times I wanted things to happen faster, times I wondered if I was good enough, and times I had no choice but to trust the process.

Looking back, I realized something.

Those moments weren’t breaking me.

They were forging me.

I created FORGD because I believe every person has a story. Some chapters are filled with victories. Others are filled with pain, sacrifice, uncertainty, and growth. None of us get to choose every challenge life brings, but we all get to choose who we become because of it.

FORGD is a reminder to keep showing up.

To stay disciplined when no one is watching.

To have faith when the outcome isn’t guaranteed.

To keep moving forward even when progress feels slow.

You don’t have to be perfect.

You don’t have to have everything figured out.

You just have to refuse to quit.

FORGD began because of my story, but it exists so you can write yours.

I believe every person has the potential to become more than they are today. Whether you’re chasing a dream, rebuilding after a setback, growing in your faith, leading your family, building a business, competing as an athlete, or simply trying to become the best version of yourself, I hope FORGD reminds you that your circumstances don’t define you.

Your response to them does.

You don’t wear FORGD because you’ve made it.

You wear FORGD because you’re still becoming who you’re meant to be.

Thank you for being here.

We’re all still being FORGD.

— VINNIE BACHOFNER

FORGD BEGAN BECAUSE OF MY STORY, BUT IT EXISTS SO OTHER PEOPLE CAN WRITE THEIRS.

A permanent pillar of FORGD